Bardstown, Kentucky
Retail Manager Job Opening in Bardstown, Kentucky - POSITION SUMMARY : The Visitor Center Manager (VCM) owns the entire visitor experience at the distillery. The Visitor Center Manager will have direct responsibility for management of all visitor center employees including the retail manager and assistant visitor center manager. The VCM will oversee all development, planning, budgeting and execution of all activities associated with the visitor center. The VCM will be a direct conduit to the Lux Row and Whiskey brand team(s), building programs that attract visitors and support brand building consistent with overall brand strategies.
ESSENTIAL FUNCTIONS/SKILLS:
The essential functions of the position include, but are not limited to:
BUSINESS FUNDAMENTALS:
Visitor Center Management:
Manage the day to day operations of the visitor center with direct management (hire, train and scheduling) of Retail Manager and Assistant Visitor Center Manager
Conduct staff performance reviews, coordinate regular training, incentive and development plans
Develop and manage the annual operating budget
Ensure visitor experience is compliant with all legal, safety and health guidelines/license
Ability to manage customer complaints and resolve appropriately
Ability to represent the LuxRow brand to key VIP visitors, whether consumer or trade, at LuxRow
Manage and execute all Lux Row public local events
Continually challenge existing practices as well as Marketing on how we should market and represent the LuxRow brand as well as portfolio of brands and visitor experience
Make recommendations on visitor center experience ? tour script, facilities, tasting program, etc.
Develop relationship with local community (certain KDA committees, bloggers, KBF, KY tourism and media) where appropriate
Work closely with Retail Manager and brand team(s) on development of merchandise for the visitor experience that is in line with brand strategy
Serve as facility contact for Luxco accounting, payroll and sales functions
Develop and present to brand team local Lux Row brand activation plan to include local advertising, KBF, community involvement, local events to drive foot traffic, etc.
Develop and manage budget associated with above plan * Local contact for distillery Public Relations
Distillery Expertise:
Represent and passionately speak about the brands at the distillery
Understand LuxRow distilling process, key product benefits vs. competition and be able to passionately bring that to life for consumers
Work closely with Distillery Operations Manager to assure the best possible visitor tour experience, while minimizing disruption of production operation.
Consistently research, train and remain updated on our portfolio of brands and the bourbon category
Attend continuing education and certification classes of whiskey
Assist in the development and evolution of the LuxRow tasting program
Keep up to date of trends in market and amongst tourism competitive set and make needed improvements within the store, tour and tasting experience
Business Analytics:
Have broad marketplace understanding of the bourbon segment
Understand sales performance of key competitive brands of LuxRow portfolio
Understand the LuxRow portfolio of brands performance measures: budget, sales tracking and sales performance
Has understanding of LuxRow portfolio P&L and drivers
Consumer Insight:
Develop understanding of consumer target (demographics, psychographics, trends, etc.) for brands
Understand key trends affecting consumer and develop implications and opportunities
EDUCATION AND EXPERIENCE:
Bachelor?s degree preferably in Business Administration, Management, Marketing, Hospitality, Retail or closely related area or a combination of education and experience.
5 years experience in visitor center or hospitality management
5 years experience with hiring, training, development and management of employees in service industry
Experience and knowledge about the spirits industry
Proven leadership and strategic abilities
Proven ability to communicate and lead cross functionally
Must have excellent presentation skills and ability to use Microsoft Office
Proven ability to work effectively in/on teams
Ability to work flexible hours including nights and weekends in addition to normal business hours
Ability to work on site in Kentucky
Job Type: Full-time
Job Location:
Bardstown, KY
Required education:
Bachelor's
Required experience:
visitor center: 5 years
Retail Management: 5 years
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