Minneapolis, Minnesota
Senior Digital Marketing Strategist Job Opening in Minneapolis, Minnesota - Ackmann & Dickenson (A&D) is seeking a highly motivated and experienced Digital Marketing Strategist who will manage day-to-day communication and online marketing strategies. This role will be client facing managing Search Engine Optimization (SEO) and Paid Media efforts for a range of B2B and B2C client projects. This candidate will work closely with a talented team of developers and designers in addition to having access to our dedicated partner team at Google. The ideal candidate is business-focused and thrives on leveraging research and analysis to enhance marketing initiatives. If you are interested in working in a collaborative, fun, and flexible company, this is the job for you!
Responsibilities
Lead and execute digital marketing campaigns, including paid search (Google AdWords / Bing Ads), SEO, and paid social media
Optimize campaign performance and improve spend effectiveness for B2B, B2C, and eCommerce clients
Conduct, synthesize, and deliver SEO and paid media audits for prospective and current clients
Manage and nurture client relationships via phone, email, and in-person
Develop and implement performance measurement plans
Apply quantitative and qualitative analysis skills to match the client?s business objectives
Analyze website traffic, pay-per-click initiatives, search rankings, and other data sources to understand campaign effectiveness
Deliver and schedule recurring and ad hoc analytics reports for clients
Work with Design, Development, Sales, and Account Executive teams to identify website strategies and collaboratively implement recommendations
Stay current with industry best practices and be a voice for process improvement
Be a team player and maintain a positive attitude
Qualifications
Four-year college or post-secondary education in marketing, advertising, communication (or related experience)
4+ years professional experience in Digital Marketing field
Mastery of digital marketing best-practices and ability to communicate these concepts to other team members or clients
Advanced understanding of SEO, SEM, and Google Analytics
Working knowledge of leading content management systems (e.g., WordPress)
Experience managing and growing client relationships
2+ years experience in an agency setting
Results-oriented, pragmatic, and passionate about digital marketing
Active problem-solver, and ability to think quickly on your feet
Strong communication skills with the ability to present ideas persuasively in verbal and written forms
Google AdWords and/or Google Analytics certified
Bonus points: experience implementing technical SEO best-practices
About Us
Ackmann & Dickenson (A&D) is a strategic technology consulting and software development company with locations in Minneapolis & Phoenix. Our Minneapolis headquarters is nestled in the North Loop neighborhood, while the Phoenix office is located at CO+HOOTS, a top-ranked coworking space in Arizona. For an example of some of A&D?s most recent work, check out our case studies.
A&D?s exceptional benefits package includes health, dental, vision, FSA, life, short and long-term disability insurance, and 401K with match. We also provide parking, unlimited PTO/Sick Pay, flexible work hours and career development reimbursement.
At A&D, we value each employee?s expertise and input. We offer respect, company Apple laptops, an open warehouse work atmosphere, flexible work hours ? and more.
Job Type: Full-time
Required experience:
Digital Marketing: 4 years
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