Plantation, Florida
Director of Sales and Marketing Job Opening in Plantation, Florida - White Lodging is now seeking a Director of Sales and Marketing to take on our Renaissance hotel located in Plantation, FL.
Strategic Business Leader of the hotel?s Sales and Marketing department and is responsible for property reactive sales, proactive account sales and segment sales, local and social catering sales, business travel sales, reservation sales and destination sales, if applicable. Is responsible for acquiring and maintaining a solid base of customers while ensuring the hotel is able to enjoy continued success and profitability.
The ideal applicant should be driven, confident and focused on building great relationships with people resulting in strong hotel performance and exceeding hotel goals and property expectations.
JOB DESCRIPTION :
Responsible for acquiring and maintaining a solid base of customers, attaining a high occupancy and level of profitability
Manages new and existing accounts to achieve hotel revenue targets, sales quotas, profit and customer satisfaction goals
Ability to lead a team of seasoned sales leaders
Assists in the development of and implementation of strategies to increase hotel awareness and sales opportunities
Know and live the mission and the White Lodging/brand basics.
Solicits, develops, manages and sells hotel guestrooms, meeting spaces and food and beverage services to maximize the profitability of the hotel and its limited inventory.
Actively seeks high revenue accounts and work to maintain a high level of business.
Provides up-to-date information about promotions, pick up, pace, group, and top accounts.
Works with the General Manager and Revenue Management to implement strategic actions concerning the property marketing plan and continues to develop new revenue driven concepts and efforts to further enhance the success of the hotel.
Solicits sales for the property through planned, outside sales calls, telephone solicitations, local trade and professional , travel agents, as well as other local and state organization that could result in potential business for the hotel.
Responsible for third party requests, CVB bids and Hotel Planner, E- leads, RFP's, etc.
Hires property based Sales and Marketing leadership team members who demonstrate strong functional expertise, creativity and entrepreneurial leadership to meet the business needs of the operation
KNOWLEDGE and SKILLS
* EXPERIENCE : Prior years with sales experience in hospitality or in a related field with proven success as well as leading a successful and engaged team to achieving goals.
* SKILLS and ABILITIES : Must be able to communicate in English, be self-starting with a personality with an even disposition, have the ability to meet standards of appearance and can communicate well with guests. Ability to operate drive a motor vehicle and follow all traffic laws. Knowledge of the hotel sales process to include lead generation, solicitation, negotiation and closing techniques. Ability to read the English language to fully comprehend guest requests, memos, proposals, general correspondence and similar written materials. Advanced English language skills for formulation of proposals, memos and general correspondence. * Ability to effectively communicate with customers and hotel team members. * Interpersonal skills to provide overall guest satisfaction.
Reviews the STAR report, competitive shopping reports and uses other resources to maintain an awareness of the hotel?s market position.
Researches competitor?s strategies to identify ways to grow occupancy and RevPAR and increase market share.
Ensures demand forecasting and sound revenue practices are in place to maximize yield.
Executes the sales strategy and ensures individual booking goals are met for both self and staff
The position has overall responsibility for achieving revenue goals, guest and associate satisfaction and the financial performance of the department.
Provide the highest quality of service to the guest at all times and anticipate and exceed guest expectations.
HOURS:
Variable. Primarily week days, however times may vary based upon need. Typically, this position works day hours and including a certain amount of weekends and holidays regularly throughout the year as needed for events, functions, group arrivals, guest service, etc.
When responding, please submit your resume and / or cover letter along with salary history and references.
Job Type: Full-time
Required experience:
Director of Hotel Sales: 1 year
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