Romeo, Michigan
Digital Marketing Specialist Job Opening in Romeo, Michigan - Do you prefer a professional workplace where the focus is on details and getting things ?right?? You are concerned with accuracy and like to have the necessary training to become an expert. Do you like to face challenges and make decisions on your own? You?re a decisive self-starter with the competitive drive to win.
Is this you? Then we need you as our Digital Marketing Specialist! See the details of the position below.
Job Description
With a strong focus in new customer acquisition, this position is the key to future growth. This position will be responsible for planning, optimizing, implementing and analyzing paid and organic search engine marketing activities and will be on the forefront of new search technologies. The ideal candidate must possess a keen understanding of paid search.
Responsibilities
Here are some examples of the actual work your day would include.
Manage the day-to-day marketing activities across multiple search engines, comparison shopping engines, social media marketing and marketplaces including campaign planning, implementation, budget management, performance review and optimization of campaigns
Collaborate with partners to grow and optimize our keywords portfolio through keyword research (discovery and expansion), testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.
Be an expert in PPC and stay abreast of new technologies in the search and, overall, digital space
Collaborate with Purchasing, Marketing and Creative departments on new releases and product launches
Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team
Become a product expert in our industry, understand the hot issues and new developments
Stay current with new advances in search engine marketing, competitive landscape, and keyword research
Skill Set
To be successful in this role, you need to have a certain amount of knowledge and skills:
Deep understanding of analytical tools, approaches and methodologies for customer acquisition (A/B testing, funnel analysis, email drip campaigns, etc)
2 + years of experience in monitoring paid advertising (PPC, social media ads, etc) KPIs and campaigns
Fluency in Google AdWords and Bing Ads
Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
Working knowledge of Google Analytics (or other analytics software), conversion tracking, e-commerce, and the interplay of PPC/SEO and local search.
Comparison Shopping Engine and Marketplace experience a plus but not required.
Exceptional copywriting and editorial skills
Strong analytical skills with ability to drive meaningful actions from large data sets
Fundamental knowledge and experience with web analytical tools and interfaces
Ability to multi-task and prioritize in a fast-paced and dynamic work environment
An organized individual with great attention to detail and focus on quality of results
A self-motivated individual; a good team player
Takes accountability and ownership of his/her own work.
This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creating of campaign messaging, bidding strategies, creative testing and analytics.
Availability
You must be available to work between the hours of 8am and 5pm Monday- Friday and the occasional Saturday.
Compensation
This position is an hourly position based on experience. The benefit package includes:
Healthcare
Dental Insurance
Life Insurance
Paid vacation, personal days and holiday pay after one year of employment
After 1,000 hours and one year of employment, employees will have the opportunity to participate in 401k with employer 4% match and will be eligible for year-end profit sharing.
Company Overview
Airmax, Inc. is a growing company with 80 plus employees. We are a pond and lake, water garden supply and service company with customers in all 50 states servicing both wholesale and end-users. We have customers with large ponds used for swimming, fishing and ice skating and customers with decorative water gardens containing Koi, waterfalls, and plants. Our mission is to be a group of passionate, knowledgeable pond people helping the world enjoy ponds. We offer innovative, proven solutions delivered with a commitment to complete satisfaction... guaranteed.
Airmax is not just a team, we?re a tribe. A tribe is more like a family and is ongoing. We have fun, pursue our goals together and feed on each other to grow. Becoming part of Airmax means more than getting a job it?s a career move. We will give you the support you need to grow with us.
Company Websites
How To Apply For Position
Step 1: Submit Resume.
Step 2: If selected for further review, you will receive a request to take a ten minute survey. Please complete the survey within three days of receipt.
Step 3: If selected for further review, you will be contacted for an interview.
Job Type: Full-time
Required experience:
Marketing: 2 years
|
