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Director of Sales


Greenville, South carolina


Director of Sales Job Opening in Greenville, South carolina - Job Summary:
**Prior Hotel DOS Experience Required
Your responsibility will be directing the overall sales and marketing efforts of the Hotels. In this
role, you will evaluate revenue-generating opportunities, source new business accounts, and
maintain existing accounts of the Hotel. Our expectation that is you meet revenue and average length-of-stay budgets, maintain exceptional relationships with key accounts, and promote the Hotels as a premier destination for corporate and leisure extended-stay guests.
Immediate Supervisor:
You will report directly to the General Manager and/or any other designated representative of
Liberty.
Responsibilities:
Focus on the Liberty mission statement for all sales and marketing decisions. Maintain high
personal visibility throughout the hotels and interact with guests on a daily basis and develop
new programs to increase guest retention and recruitment.
Manage overall sales & marketing activities internally and externally at the Hotels.
Establish, create, and execute marketing campaigns including marketing media, print media,
and social networking media and collateral.
Track all direct sales and marketing efforts booked and consumed revenue with a specific focus
on extended-stay guests.
Make off-site visits to all locally negotiated accounts and key accounts as necessary.
Train all Hotel associates on sales and marketing and how to assist you in qualifying new leads,
tracking guest consumption, and sourcing new accounts for you to pursue.
Frequently interact with your regional manager, general manager, revenue manager, Liberty
corporate personnel, and brand representatives. Attend revenue management meetings to
ensure cohesiveness in planning and rate strategies.
Participate in regional brand meetings with the general managers as required. Represent the
Hotels at industry events and speaking engagements.
Provide Liberty with detailed sales summary report comparing property performance, SWOT
analysis, and recommendations for the hotels on a daily, weekly, and monthly basis.
Prepare monthly a sales action plan and ensure constant follow up to facilitate goal attainment.
Market to tour groups, local and national accounts, corporate accounts, and establish
relationships to foster reoccurring revenue growth.
Ensure Hotel sales, promotions and advertising programs are consistent with the established
objectives of sales volume and profitability.
Develop and maintain active relationships with competitors through professional and industry
associations to maintain awareness of competitors? services, facilities, position, and to develop
sales leads.
Maintain and manipulate Hotel websites and all third-party internet sites (both opaque and
transparent). Respond to Internet reviews and comments within 24 hours. Respond to all RFPs
and sales leads within 24 hours.
Understand and manipulate the PMS systems intimately and coordinate with the General
Managers to ensure room availability and optimal rate & yield management.
Coordinate effective feedback and communication with Liberty and participate in special
assignments as required.
Job Type: Full-time
Required experience:
Director of Sales - HOTEL: 1 year

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