Horsham, Pennsylvania
Senior Director, Healthcare Professional Marketing and Nutri... Job Opening in Horsham, Pennsylvania - Senior Director, Healthcare Professional Marketing and Nutritional Affairs
Company Overview
Heartland Food Products Group is a global leader in the consumer packaged foods industry, supplying brand and store brand solutions for retail and foodservice markets. Products include SPLENDAŽ Brand sweeteners and zero calorie tabletop and granular sweeteners. Heartland is also a pioneer in the emerging portable liquid beverage mix category. Products are manufactured in the USA and distributed throughout North America, Europe, Central and South America, and the Pacific Rim.
Description
We are seeking a Senior Director to lead our HCP Marketing, Nutrition Science and Professional Affairs Group. Candidates should have experience in the Consumer Package Goods/Food Industry. This is a new and key strategic role within the Heartland team. The Senior Director will lead the strategic development and structure of the group, own direct marketing to HCPs, drive strategies to further brand development, partner with the brand teams to enhance their strategies and building strong relationships with members and key opinion leaders while looking for opportunities to expand our reach with the health and science communities.
Key Responsibilities:
ˇ Lead the Heartland HCP Marketing, Nutrition Science & Professional Affairs team to assure business objectives are met for the SPLENDAŽ Brand
ˇ Set the strategic roadmap for the group managing a team of experienced and credentialed professionals
ˇ Develop and own segmentation and direct marketing to HCPs
ˇ Contribute to the overall brand strategy, positioning, messaging
ˇ Develop annual business plans that drive toward brand growth objectives
ˇ Partner with regional teams to educate, guide, and deploy strategies and tactics to drive growth
ˇ Partner with agencies to develop best in class HCP and Professional Affairs strategies and executions and evolve the content of our promotional materials
ˇ Develop and track key measurements of success leading to maximizing brand recommendations and improving overall brand reputation
ˇ Work with cross functional partners to ensure alignment and consistency of messaging
Knowledge, Skill, and Ability Requirements:
ˇ 10+ years of progressive HCP Marketing and Professional Affairs strategy
ˇ MBA Preferred. Bachelor?s Degree required
ˇ Knowledge of weight management, diabetes categories
ˇ Understanding of the US healthcare environment, FDA and other federal regulations
ˇ Proven strategic thinker with ability to influence through written and verbal communication
ˇ Desire and ability to work in fast-paced, entrepreneurial environment where continuous innovation and change is expected
ˇ Ability to work independently, and solve problems by leveraging multiple function support
The position is located in Horsham, PA and requires 25% Travel for key conferences and agency meetings
Job Type: Full-time
Required education:
Bachelor's
|
