Bellingham, Washington
Marketing Director (Sales) Job Opening in Bellingham, Washington - Frontier Management is seeking an outstanding Marketing Director (Sales) to lead the direct sales efforts for The Bellingham at Orchard Memory Care located in Bellingham, WA.
Frontier Management's portfolio of communities spans throughout the United States with each community sharing a commitment to superior service and quality lifestyle for our residents within their own unique setting. Frontier's mission is to provide an enriched and meaningful experience for our residents, team members and community partners. If you are as committed and passionate about serving the needs of our senior residents as we are, we encourage you to apply and experience the Frontier Difference.
The Marketing Director is responsible for achieving high occupancy via direct sales interaction with prospective residents, their families, and professional referral resources. Additional responsibilities include outreach efforts with various medical professionals and organizations that have the ability/need to directly refer prospects to quality Senior Living options as well as full management of the community's CRM database. The Marketing Director is also responsible for development of community events that are innovative and engage the consumer in a relevant and purposeful manner creating organic exposure to our Senior Living services.
Primary Duties and Responsibilities:
Performs facility marketing and sales activities including community events, prospective resident generation, tours, prospective resident follow-up and direct sales
Monitors sales and other key metrics to ensure maximum results that assist in the complete fill up of the facility
With general guidance and input from the management team, develops and implements an annual Marketing Action Plan, reviewed quarterly, for the community
Performs community relation functions and participates in local community activities for the facility with particular attention to clergy, medical, legal, financial and business entities who would have influence with the senior market
Maintains appropriate contact and develops a strong working relationship with local associations and community organizations that serve and support seniors
Prepares and delivers presentations promoting the community as needed
Ensures company profitability by meeting all facility activity and marketing budgets and census guidelines as set by the corporation
Develops and implements purposeful, relevant and innovative in-house events and functions that will generate new traffic into the community
Conducts in-depth interview with prospective residents and other necessary parties to determine qualifications for residence into the community
Conduct in-depth competition studies to determine , census levels, rental rates, range of services, department leaders, , menu/food service, activities, amenities, etc.
Manages inventory and distribution of all collateral marketing materials including handouts, post cards, brochures, etc.
Identifies overall trends in the marketplace that would indicate adjustments to be made in the overall marketing strategy for the community or in individual instances
Performs additional job duties as assigned
Other Requirements:
Bachelor's degree in Marketing preferred
3+ years of outside sales experience. Senior Living sales experience a plus
Excellent presentation skills and comfortable presenting to both small and large groups
Strong communication skills, verbal and written; English language skills adequate to allow communication with residents and staff, and to understand written and verbal instructions
Must be proficient in MS Office Suite, with emphasis in Excel and Outlook
Ability to network and develop strong working relationships
Compassion and caring disposition for senior adults
Must hold a valid driver's license
Willing to work shift assigned, weekends, and holidays
Frontier Management offers a competitive salary, comprehensive benefits and a work environment that encourages initiative and fosters respect. This is a bonus-eligible position.
To discover more about the Frontier Management team, please visit our sites at .
For consideration, email your cover letter, resume and salary expectations. Plus all applicants must complete the online employment application and subsequent questionnaire at .
Equal Opportunity Employer/ Drug Free Workplace
Job Type: Full-time
Job Location:
Bellingham, WA
Required education:
Bachelor's
Required experience:
sales and marketing: 3 years
Required license or certification:
Driver's License
|
