Peoria, Arizona
Marketing Director Job Opening in Peoria, Arizona - Marketing Director- Job Summary
Responsible for planning, development, and implementation of all of the E&S Orthodontics marketing strategies, marketing communications, and public relations activities, both external and internal. Oversees development and implementation of support materials and services for all areas of marketing, communications and public relations. Directs the efforts of the marketing team, communications, staff and coordinates other office functions of the E&S Orthodontics.
Marketing, communications and public relations:
Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the E&S Orthodontics image and position within the marketplace and the general public, and facilitate internal and external communications; and all Organization marketing, communications and public relations activities and materials including publications, media relations, patient acquisition and so the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies, and values are developed in order to meet and exceed the goals of the Marketing plan. Assume overall responsibility for developing the annual marketing plan for the organization; for strategic market planning; market research programs; field force activities, and control of the marketing new product marketing plans for product introductions in cooperation with marketing colleagues (Dental offices, local schools, local B to B and Insurance providers) a system of reports and communications for all information from the marketing team to the doctors and front office and the clinical team for feedback. Participate on relevant committees ensuring that E&S Orthodontics has a high level of professional standing. Develop ongoing liaison with key community leaders, patient support groups, and other healthcare organizations to ensure significant developments in our community. Create points to identify and monitor these relationships. Ensure that the systems are in place whereby Marketing staff, front office, and clinical team are familiar with the promotions and offering on a monthly, weekly and daily level.
Meetings and Measures:
Report and track statistics of ROI and outcome of events Schedule, Organize and direct marketing meetings on a regular basis whereby the strategy and promotion programs are on marketing committee and strategy group activities to senior management and the doctors. Responsible for the performance of marketing, for providing training and development opportunities including training of potential new hires.
Job Type: Full-time
Required experience:
Marketing: 1 year
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