Beltsville, Maryland
Product Manager / Marketing Director Job Opening in Beltsville, Maryland - Product Manager / Director of Marketing
InnoVital, an exciting small business headquartered in Calverton MD, is poised to launch several new medical device products within the next year. We are looking for a motivated, well-rounded, self-starter to support our product launches. Specific responsibilities will include:
Working closely with company management to develop and execute marketing, sales, and distribution strategies
Create and execute product strategy including launch execution for the latest product in the Company as well as developing and implementing lifecycle maintenance campaigns to drive product adoption
Drive creative campaigns, sales tools and program development for products, including analyzing market research and sales analytics, ideating product messaging, identifying competitive threats, and creating best in class marketing initiatives to drive sales
Make required refinements and improvements to existing labeling, collateral and educational documents
Remain current on domestic and international market dynamics and competitive developments.
Develop and implement procedures, files, records, and follow-up systems to ensure marketing processes are managed in a well-organized and timely manner
Perform and maintain market analysis by each product segment to identify new product offerings and line extensions
Spearheading product promotion, to include branding, messaging, and sales promotion
Setting up product distribution channels, to include direct e-commerce and partnerships with retail distributors
Coordinating and optimizing product supply chain
Desired Candidate Profile
MBA, or equivalent experience
Experience with consumer healthcare and medical device product management or promotion
Minimum 5 years? experience specifically in downstream product marketing (including lifecycle maintenance campaigns and new product launches) supporting a direct US sales team in the medical device industry
Strong aptitude for determining the optimal way to position products in the market.
Excellent writing and presentation skills
Proven ability to successfully manage multiple projects in a dynamic environment.
Willingness to ?roll up sleeves? to perform at all levels and assist in areas outside of core responsibilities
Analytical and strategic thinking skills
Impeccable attention to detail
Positive outlook and can-do attitude
Well organized, detail oriented, and team player capable of working in a deadline dictated environment
Proficient in Microsoft Office Suite
Ability to travel up to 20% of the time
InnoVital offers a competitive compensation and benefits package along with substantial room for career growth.
Job Type: Full-time
Job Location:
Beltsville, MD 20705
Required education:
Master's
Required experience:
medical device product management: 10 years
|
