Norwalk, Connecticut
Email Marketing Specialist Job Opening in Norwalk, Connecticut - RISMEDIA - EMAIL MARKETING SPECIALIST
Position Summary:
The RISMedia Email Marketing Specialist?s goal is to generate omni-channel sales through the coordination and execution of email campaigns. This person will report to management and collaborate with various cross functional teams including Sales, Editorial, Creative/Production, IT, Accounting ? as well as outside clients and partners.
Essential
Key Position Responsibilities:
Coordinate email campaigns from start to finish including content planning, campaign deployment and analysis
Confer with internal team(s) to craft email features and promotions
Communicate email best practices and lead email review of campaigns throughout entire production cycle
Align with internal team(s) on email build and test deployment. QA emails for accuracy
Adhere to established schedule and ensure all email deadlines are met
Work with CRM/IT departments on email audience criteria and list pull execution
Work closely with Creative team to execute email design and messaging
Responsible for successful live deployment of approved email campaigns
Measure email campaign performance and utilize data to recommend email optimization strategies
Additional Responsibilities:
Establish email cadence and overall calendar planning
Educate internal teams, clients and partners about digital marketing best practices and processes
Keep internal teams, clients and partners informed of marketing goals, changes and opportunities
Maintain holistic view of promotional email programs to achieve key goals of maintaining/ improving email metrics and subscriber engagement
Special projects and other tasks required by the business and deemed appropriate by management
:
Minimum Education & Experience:
Bachelor?s degree. Marketing, Business Administration, Communications or related degree preferred
2 or more years of Email, Digital Marketing or related experience
Knowledge of email marketing best practices including design, deliverability and CAN-SPAM
Previous hands-on experience with an email service provider (ESP). Familiarity with SugarCRM preferred
B2B experience preferred
Minimum Skills & Abilities:
Highly organized with a keen attention to detail
Excellent verbal and written communication skills
Ability to work cross-functionally to support internal/external sales goals
Maintain a strategic mindset while meeting deadlines and balancing multiple priorities
Strong problem-solving skills
Ability to work in a fast-paced, high-volume environment
A passion for digital marketing and the ability to adapt to the changing landscape
Positive approach with the desire to learn and grow in the position
Customer-focused attitude
Reports Directly to:
Supervisor: RISMedia Management
Supervises: Not Applicable
Compensation:
Commensurate Upon Experience
RISMedia offers a fast-paced, dynamic work environment including a competitive salary and benefits including medical, vacation and holidays.
IMPORTANT: Please forward personalized COVER LETTER, RESUME and COMPENSATION HISTORY and EXPECTATIONS to:
Darryl MacPherson, EVP, RISMedia
About RISMedia
RISMedia is a leading provider of industry news, media coverage and content engagement solutions to top professionals serving the U.S. residential real estate market.
RISMedia is an equal opportunity employer
Job Type: Full-time
Salary: $45,000.00 to $55,000.00 /year
Required education:
Bachelor's
Required experience:
Email Marketing: 2 years
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