Kansas City, Missouri
Clinical Liaison Job Opening in Kansas City, Missouri - The Community Liaison reports to the Director of Community & Professional Relations. In coordination with the Director, develops a plan to identify, qualify and build relationships with key referral sources from Long Term Care facilities, Assisted Living facilities, physician practices (Internal Medicine, Family Practice and other specialties), and hospitals in a given territory to grow Kansas City Hospice business.
Essential Functions :
Understands basic marketing and sales principles. Able to utilize customer centric sales techniques to uncover unmet needs of potential referral sources.
Develops a strategic routing system that will allow organization of time and appropriate frequency of marketing calls to current and potential referral sources in a set area of coverage.
Ability to develop relationships at the corporate level to increase KCHPC visibility and identify needs.
Continuously analyzes and manages territory to determine appropriate call frequency, and return on time investment. Modifies strategy as needed.
Identifies key decision makers in LTC, ALF and hospitals. Prioritizes frequency of visits. Develops and builds on relationship by probing and understanding their needs.
Develops a call list of physician offices, qualifies as a potential referral source, develop relationship of key personnel (nurses, MA, office manager). Identifies potential partnering opportunities. Adjusts routing schedule by understanding customer needs.
Actively seeks out and identifies new potential referral sources to grow business in set area of coverage.
Follows up on territory referrals and reports back to referral source.
Seeks to understand referral process, and keeps territory client appraised of any changes.
Keeps an updated contact list of all called on resources.
Documents all calls in a timely manner. Makes good use of time through call routing and time management skills.
Communicates and works well in a team environment to accomplish goals.
Promotes Kansas City Hospice and Palliative Care services in a succinct organized manner capitalizing on referral sources area of interest and/or specialty and utilizing customer centric techniques. Uses business acumen to partner with area associations and medical societies.
Keeps up to date on key thought leaders in territory and partners when appropriate.
Follows up on all referrals and ongoing communications with physicians, nurses, office staff as well as all personnel from LTC, ALF?s and hospitals.
Uses good judgment in allocation of marketing funds to determine best possible return of investment.
Keeps manager apprised of territory business via marketing meeting, emails and weekly reports. Responds to emails in a timely manner.
Participates in ?ride alongs? to gain a better understanding of sales and marketing capabilities and improvements.
Uses resources efficiently and prudently, ie; marketing leave behinds, company credit card, lunch and learns, cell phone, etc.
Meets or exceeds productivity standards.
Manages time effectively. May be asked to work occasional nights and weekends for marketing activities.
If an RN, will perform Hospice House evaluations and informational visits to families.
Knowledge, Skills, Education, Licenses and Experience:
Bachelors Degree. Registered Nurse
(RN?s must hold current Missouri and Kansas license)
Hospice or Home Health experience preferred.
Understanding of and passion for the hospice philosophy of care.
Excellent communication skills, verbal and written.
Ability to work independently, think quickly and creatively problem solve.
Experience in healthcare sales and/or marketing training preferred.
Licensed driver with reliable transportation and auto insurance.
Job Type: Full-time
Required education:
Bachelor's
Required license or certification:
Current RN license in Kansas and Missouri
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