Branford, Connecticut
Sales Consultant / Ford Product Specialist (Branford) Job Opening in Branford, Connecticut - SUMMARY
Today's automotive sales consultant needs to be well appearing, energetic and internet savvy. Extensive use of the CRM tool ensures a steady flow of in-market buyers. Presently our specialist close at 30% or better. Earning possibilities range from $65-$85K for top performers. Auto experience is not required but preferred. Bar tenders, waiters, insurance sales people, even real estate brokers have a high propensity to exceed. Ford of Branford has the largest inventory of Fords on the shoreline. If you have a need to succeed this job is for you!
ESSENTIAL DUTIES include the following. Other duties may be assigned.
Satisfies the transportation needs of vehicle purchasers.
Sells/leases and delivers a minimum of 10 units per month.
Approaches, greets, and offers assistance or direction to any customer who enters the dealership showroom or sales lot.
Assists customers in selecting a vehicle by asking questions and listening carefully to their responses.
Explains fully product performance, application, and benefits to prospects.
Describes all optional equipment available for customer purchase.
Offers test drives to all prospects. Follows dealership procedure to obtain proper identification from customer prior to test drive.
Utilizes dealership sales control and follow-up system.
Exhibits high level of commitment to customer satisfaction.
Knows and understands the federal, state, and local laws which govern retail automobile sales.
Establishes personal income goals that are consistent with dealership standards of productivity, and devises a strategy to meet those goals.
Attends product and sales training courses as requested by sales manager.
Keeps abreast of new products, features, accessories, etc., and their benefits to customers.
Knows and understands equity and values, and is able to explain depreciation to the customer.
Ensures that the sales manager has an opportunity to meet each customer.
Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title, etc.).
Writes complete sales orders and processes paperwork in accordance with established dealership policies.
Prepares sold vehicles for customer delivery prior to customer arrival.
Delivers vehicles to customers, ensuring that the customer understands the vehicle's operating features, warranty, and paperwork.
Introduces customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership's service department.
Schedules first service appointment.
Follows up on all post delivery items, tag/title work, "we-owes", and special requests to be sure that all customer expectations are met.
Maintains an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
Maintains a prospect development system.
Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively.
Attends sales meetings.
Maintains professional appearance.
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