Royal Oak, Michigan
Healthcare Marketing Director Job Opening in Royal Oak, Michigan - Are you a goal-orientated person with a marketing background in the healthcare field? If so, than we have the perfect position for you! Caretel Inns of America is looking for a Regional Marketing Director.
Caretel Inns of America has five facilities throughout Michigan that are designed to offer a variety of living options based on our guests' individual needs. Fashioned after spacious Bed and Breakfast style hotels, our beautifully decorated individual living spaces focus on Assisted Living, Memory Care and Skilled Nursing Rehabilitation. Every "Inn" has its own staff, dining room, courtyards and amenities and is designed with homelike decor and personality.
Primary Job Responsibilities:
Contributes to marketing effectiveness by identifying short-term and long-term range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives
Obtains market share by developing marketing plans and programs for each product; directing promotional support
Maintains relations with customers by organizing and developing specific customer-relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars
Provides short-term and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data
Influences present and future products by determining and evaluating current and future market trends
Develops new uses for existing products by analyzing statistics regarding market development, acquiring and analyzing data; consulting with internal and external sources
Maintains research database by identifying and assembling marketing information
Achieves financial objectives by preparing and annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
Job Type: Full-time
Required education:
Associate
Required experience:
Marketing- Healthcare: 2 years
|
