Chattanooga, Tennessee
Advertising & Trade Show Manager Job Opening in Chattanooga, Tennessee - Advertising & Trade Show Manager
Job Description:
The Advertising & Trade Show Manager is responsible for planning, executing, and overseeing marketing campaigns for all of Intersign Corporation?s brands. The primary job functions include writing advertising copy, negotiating advertising purchases, scheduling advertisements, and planning campaigns for each non-hotel brand and its demographics. The Advertising & TS Manager will also oversee the Ad Assistant. This includes managing all marketing campaigns and working closely with the HS Ad Assistant to develop the overall marketing strategy. In addition, the Advertising & TS Manager will manage the Trade Show Assistant and help oversee trade show events and logistics. Other duties and responsibilities may be assigned.
Primary Responsibilities:
The duties are performed with direction from the Marketing Director.
Create and manage advertising efforts for all brands with the exception of com. Work with the Intersign graphic design team to create e-mail marketing artwork concepts and HTML coding for e-mail campaigns.
Schedule and deploy e-mail marketing campaigns through the company?s current email service provider (currently iContact).
Write advertising copy for ads, e-mail campaigns, advertorials, and website landing pages.
Measure the results of advertising campaigns to determine their effectiveness and overall ROI.
Mentor and coach Ad Assistant. Collaborate and brainstorm on all brand campaigns and provide direction on project development.
Mentor and coach Trade Show Assistant. Provide direction on trade show management, event logistics, and manage trade show budget.
Work closely with Sales Reps on trade show events and developing pre and post show advertising pieces.
Reach out to other departments for feedback on existing advertising and gain insight on new advertising possibilities.
Identify new strategies and tactics to maximize brand visibility.
Manage bids and keywords for company?s Google Adwords account and PPC advertising efforts through current management software (currently Wordstream).
Negotiate pricing with advertising sales representatives from various publications.
Edit copy for all advertising campaigns.
Research changes to CAN-SPAM and other laws that regulate marketing efforts by corporations and businesses.
Work collaboratively with programmers and coders to create interactive landing pages and other projects.
Send ad creative and marketing materials to publications by deadlines set forth by the publication or company.
Stay up-to-date on product changes to better promote products through marketing campaigns.
Manage overall Advertising budget. Document and enter purchase orders to accounting department for expenses associated with marketing campaigns.
Create reports that display analytics and performance of each campaign and present them at monthly and weekly advertising meetings.
Stay up-to-date on market trends and research new softwares and programs to improve the marketing department?s efforts.
Please submit cover letter with resume to be considered for this role. No phone calls, please.
Equal Opportunity Employee
Job Type: Full-time
Job Location:
Chattanooga, TN 37406
Required education:
Associate
Required experience:
Marketing Communications: 1 year
Trade Shows: 1 year
Advertising: 1 year
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