Boise, Idaho
Marketing Manager Job Opening in Boise, Idaho - Marketing Manager
QualityLogic, Inc. ? Boise, ID 83713
QualityLogic is looking for a Marketing Manager who will be responsible for representing and managing the Go-to-Market activities for QualityLogic?s products and services. The Marketing Manager will be responsible for driving the definition, execution, and delivery of product/service releases and campaigns to market; as well as working with 3rd party marketing firms to assist with growth strategies.
The ideal candidate will be hands-on, able to work in small multi-disciplinary teams, should have a strong understanding of B2B software marketing to a wide variety of markets and businesses. The candidate should have experience working in WordPress, Salesforce, SEO tools/trackers, AdWords, graphic design programs including Illustrator, Photoshop and InDesign, and have a proven track record in developing and tracking marketing and business development KPIs to ensure progress toward business growth objectives.
Responsibilities:
Develop go-to-market strategy and marketing plans necessary to meet company revenue goals
Provide positioning and marketing messaging
Create and maintain marketing schedules and spending
Lead marketing campaigns to extend the company?s reach into select markets
Support web and marketing channels to drive acquisition and awareness, including webinars, trade shows, direct marketing, collateral and customer case studies
Develop and execute promotional and pricing strategy
Work with technical staff to create marketing asset content, such as datasheets, feature briefs, whitepapers, user guides, web tutorials, and other collateral and content
Develop appropriate sales and partner training outline materials, collateral, pricing guides
Create market requirement documents for product/service enhancements
Work with 3rd party marketing/SEO companies to assist with the above to meet growth objectives
Qualifications:
Bachelor's degree, and 4-7 years B2B marketing experience
Proven creativity and success developing and managing product/service go-to-market plans
Strong business acumen, as well as strong analytical and strategic thinking abilities to draw conclusions based on data
Self-motivated individual capable of working in a fast-paced, dynamic environment
Detail and results oriented; skilled at both planning and hands-on execution
Excellent written, verbal, and presentation skills
Strong attention to detail and willingness to adjust in a rapidly changing environment
Keen interest in software applications used in consumer and business products and services with the ability to identify and explain technology, product/services, and market differentiators to competitors
Working knowledge of WordPress, Google Webmaster Tools, Adobe Creative Suite, Salesforce, Act-on and MailChimp, Google Analytics, AdWords, MS Office Suite applications, HTML and CSS.
Interested candidates should forward their resume by email.
Benefits
The Company provides a competitive salary and benefits package which offers Medical and Dental Insurance, 401k, Paid Time Off, Paid Holidays, and additional benefits. QualityLogic is a fun and challenging place to work, and we are focused on creating great opportunities for our employees, their families, our customers, as well as the communities we serve.
About QualityLogic
QualityLogic delivers full spectrum QA products and services to technology companies in rapidly evolving markets, or where transformative technologies are changing the world. QualityLogic is a highly respected provider of test products and QA test and engineering services. The Company provides a flexible menu of services that scale to meet customers? evolving needs. QualityLogic?s customers include technology companies around the world in a wide range of industries.
Companies of all sizes, in multiple markets look to QualityLogic to ensure the quality of their software applications, from media and entertainment to healthcare.
The Smart Energy market relies on QualityLogic for interoperability test tools and services.
The Imaging markets (Printer, Software and 3D Printing) rely on QualityLogic test solutions to validate their products? performance, conformance to industry standards, and interoperability.
For more information, visit .
Job Type: Full-time
Salary: $55,000.00 to $85,000.00 /year
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