Raleigh, North carolina
Director of Marketing Healthcare Job Opening in Raleigh, North carolina - Job Description ? Director of Marketing
Job Title: Director of Marketing
Department: Business Development
Responsible To: Sr. Vice President of Business development
FLSA Status: Exempt, Salaried
Prepared Date: 04/2017
Summary: Develop strategic marketing initiatives that promote and enhance Legacy Healthcare Services (LHS) service model and reputation with our customer base, referral sources, payers and LHS employees. Organize and oversee the execution of campaigns, programs and platforms across multiple, simultaneous projects that advance LHS?s market presence and market share.
Essential Duties and Responsibilities:
Able to build effective, collaborative relationships with organizational leadership to understand the business challenges and corporate initiatives and then identify and develop a successful marketing strategy to address.
Identify opportunities for clients to differentiate themselves and elevate their reputation among referral sources for census retention and enhancement.
Conceptualize and execute creative and differentiated strategies, programs and tools that support LHS and its client?s strategic objectives.
Craft and hone key messages for gaining and retaining customers through all levels of the organization: with the end goal of meeting both individual site caseload goals and overall company new business development goals.
Directs marketing training to LHS managers and other identified field personnel that results in increased consistency and competency with messaging to referral sources and payers.
Creates measurement and metrics to validate success of marketing efforts.
Qualifications:
Bachelor?s degree in marketing, business or closely related field.
Minimum of 5 years of experience in marketing with 3 years in healthcare setting preferred.
Considerable knowledge of marketing principles, practices and techniques applicable to a healthcare environment.
Excellent communication skills, both oral and written.
Extensive experience of developing, maintaining and delivering on market strategies to meet company objectives.
Experienced in developing and managing the marketing budget with a vision for short and long term needs and regional support staff requirements to meet marketing objectives.
Physical Demands:
The physical demands for this position are specifically outlined in Policy and Procedure 2.4, Working Conditions. This policy is available by contacting the HR Department and/or may be printed via the company intranet at: , Downloads, Policies and Procedures, Policy 2.4, Working Conditions.
Additional physical requirements not outlined in Policy 2.4 include the ability to drive routinely in an automobile and periodic airplane travel, as needed.
Reasonable accommodations may be made to enable disabled individuals and those with temporary physical impairments due to workers? compensation injuries or illnesses to perform essential functions and physical demands of the job.
Supervisory Demands :
Will be responsible for designing, managing and building a required team to execute field marketing strategies
Work Environment:
Corporate headquarters
Travel:
Frequent and country wide.
Job Type: Full-time
Required experience:
Marketing: 1 year
Home Health Marketing: 1 year
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