Springfield, New jersey
Google AdWords Specialist Job Opening in Springfield, New jersey - Paid Search (Google AdWords) Specialist
Digital Insider, () is looking to expand their digital team and add a proven Google AdWords specialist.
You will be responsible for the daily management of our Search Engine Marketing / Cost Per Click / Pay Per Click (SEM / CPC / PPC) investments.
Focus on hyper local, regional and national campaigns in retail, automotive, healthcare and professional service(s) industries. Automotive experience required.
Be it existing clients or recently acquired new business, you will play a key role in initial strategy(ies), account & campaign(s) set-up, launch, performance driven, weekly maintenance, bi-weekly optimization, establish and meet target KPI?s, detailed reporting, applying critical thinking and take actionable insight.
Google AdWords and Analytic Certification is a must and 3-4 years of previous experience managing $ six figures in monthly net spend is a prerequisite.
Weekly reporting to Agency management, support team, sales account executives and clients is the norm.
Take ownership and be at the ready to explain questions pertaining to the status of clients? accounts.
Taking control of keywords, day parting, text ads, deep page linking, budget and device allocation, tracking techniques and automated reports is expected.
Should also have knowledge of:
- Digital Ad delivery options
- Digital Ad preview & Online diagnosis tools
- Text Ads, Ad Extensions & Location Extensions
- AdWords Editor
- Google Analytic Auto Tagging
- Digital Marketing Behavioral Targeting
- Digital Marketing Contextual Targeting
- Online Keyword planner and research tools
- Programmatic ad tech thru DSP?s
- Digital Remarketing Strategies
- True view Video ad formats and video networks
- Cross channel bidding software
- Technical aspects of HTML, UTM and URL structures
Responsibilities also include communicating, training, and maintaining up to date knowledge and insight regarding best practices, new emerging trends that result in client targeted and approved return on investment metrics is paramount. Our clients seek lead generation, customer acquisition and revenue growth.
We offer excellent compensation, a 35 hour work week, 0paid time off, summer Fridays, matching 401K, Health, Dental, centrally located in NJ with easy access to Garden State Parkway, Route 22, 24, 78, and NJ Turnpike.
Job Type: Full-time
Salary: $72,000.00 /year
Required experience:
Google AdWords: 3 years
Required license or certification:
Google Adwords & Analytic Certification
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