Providence, Rhode island
Internet Sales & Marketing Specialist Job Opening in Providence, Rhode island - Established Accessories Wholesaler has an exciting opportunity to optimize, maintain, and grow its E-commerce initiatives.
Responsibilities include :
Increase traffic, conversion, and profitability of E-commerce and the Amazon FBA Merchant Storefront.
Lead and implement Conversion Rate Optimization including: A/B and multivariable testing, customer journey analysis, copy optimization, SEO strategies, cart abandonment analysis, and segmentation.
Design and code E-commerce Wordpress installation and use testing server to create design changes.
Outreach & backlink with fashion bloggers, co-create and cross-promote SEO article and creative content collateral to extend reach.
Develop and execute a digital marketing and E-commerce strategy that focuses on revenue generation and engagement generation through social, email, and digital platforms.
Manage and create budgets for Pay Per Click and online ads based on current E-commerce status, constantly maximizing ROI
Continuously optimize creative message strategies using PPC to increase performance, testing message content, images, offers, landing pages, frequency, segments, and more
Assist with Creative Assets such as Photography and Social Media Graphics and product staging.
Strong project management and accountability of all aspects of marketing and sales infrastructure.
Monitor company?s online reputation and solicit positive product reviews
Collaborate with Design, Marketing, and Sales to determine online product selection.
Perform other duties as assigned
Required Skills:
Proven success managing and growing E-commerce stores (specifically Amazon FBA & Woocommerce / Comparative E-commerce platform) of how to design, manage, execute and measure marketing campaigns.
Ability to write, analyze, and optimize various types of copy used on the web (product descriptions, blog posts, emails)
Understanding of email marketing best practices.
Reporting on various metrics is needed. (You must know how to analyze the data.)
Technically inclined, this person will use many tools to perform their duties:
Mailchimp
Hubspot
Wordpress
Hotjar
Google Analytics
Google Optimize
Woocommerce
Third party plugins
Education and Experience
Bachelor?s Degree in applicable creative field.
Minimum two years of experience in online marketing
Google Analytics, Wordpress, Woocommerce, Adobe Creative Suite
HTML, CSS, Photoshop and Social Media experience required.
If you are looking for the opportunity to build your internet marketing career, please send resume and introduction letter.
Job Type: Full-time
Required education:
Bachelor's
Required experience:
marketing: 1 year
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